As part of our conservation efforts we donate 10% of our net profits back to ocean conversation and marine life. We currently donate to the Surfrider Foundation and Oceana. Oceans are hugely important to all our lives, generating over half the oxygen we breath and vastly reducing carbon dioxide in the atmosphere. If everyone makes small conscious changes the results will be significant! Soul California is a small independently owned business. We are focused on sustainable, high quality, environmentally conscious eye-wear.